solution

管制新产品

世界各国的政府正在决定如何监管新型烟草制品,包括市场准入限制、税收、公共场所使用、营销、包装和产品安全。新的加热不燃烧的产品需要进一步的考量。

E-cigarettes were originally designed to reduce smoking by replacing tobacco cigarettes, and there is limited but growing evidence that they are helping some smokers to transition away from combusted tobacco. The preponderance of available evidence suggests that using current-generation e-cigarettes is substantially less harmful than using tobacco cigarettes. However, there are lingering concerns about the harm from using e-cigarettes, particularly the uncertain long-term effects of nicotine use in the absence of combusted tobacco, and the interactions of heated e-liquid with sensitive lung tissue. There are also questions about whether e-cigarettes might pull ex-smokers back to using nicotine, and some argue that a causal “gateway effect” exists wherein youths begin to smoke tobacco cigarettes due to their exposure to e-cigarettes.

E-cigarettes present several regulatory challenges, and policymakers and governments continue to struggle with how to regulate them effectively. The most basic issue is whether these novel nicotine products should be given market access at all. At least 36 countries ban e-cigarette sales altogether, or permit device sales but ban the sale of nicotine e-liquid. This approach is understandable for nations with very low smoking prevalence where introducing a new nicotine product might undermine tobacco control efforts. Most governments are trying a variety of other approaches to gatekeeping market access, ranging from permissive (e.g. similar to existing tobacco products) to more restrictive (e.g. requiring authorization from health authorities before entry into the market and on an ongoing basis).

Beyond market access, there are several other policies to consider. First, should existing tobacco cigarette regulations— e.g. excise taxes, public use bans, and marketing restrictions —be applied to e-cigarettes, and to what degree? Consider that many e-cigarette advertisements are blatantly directed at youth, recalling cigarette ads in the recent past. Also, many countries have product safety regulations pertaining to e-liquid contents, child-safe packaging, nicotine quality and concentration, flavors, and other ingredients.

Lastly, policymakers will need to consider what regulations should apply to “heat-not-burn” products that heat processed tobacco in a controlled fashion rather than combusting it. They are likely to be more harmful than e-cigarettes because they contain tobacco, and the early evidence shows that they contain considerably higher levels of toxins than do e-cigarettes. There will not be much time to decide: heat-not-burn is already rapidly gaining market share in Japan, and has been introduced in more than 25 countries.


市场准入地图

全球对电子烟的市场准入政策千差万别。

控烟政策的延伸

狡猾的零售

菲利普莫里斯(Philip Morris) 模仿苹果公司(Apple Stores),在很时尚、风格化的商店里营销其新奇的 IQOS 产品,并配备了热心的客服代表。

Photo Credit: IQOS store T. Johnston

References

Caputi, Theodore L. 2017. “Industry Watch: Heat-Not-Burn Tobacco Products Are about to Reach Their Boiling Point.” Tobacco Control 26 (5): 609–10. doi:10.1136/tobaccocontrol-2016-053264.

Chaudhuri, Saabira. 2017. “Big Tobacco’s Next Big Thing? Tobacco.” Wall Street Journal, August 6, sec. Business. https://www.wsj.com/articles/big-tobaccos-next-big-thing-tobacco-1502017204

Kennedy, Ryan David, Ayodeji Awopegba, Elaine De León, and Joanna E. Cohen. 2017. “Global Approaches to Regulating Electronic Cigarettes.” Tobacco Control 26 (4): 440–45. doi:10.1136/tobaccocontrol-2016-053179.

Institute for Global Tobacco Control. Country Laws Regulating E-cigarettes: A Policy Scan. Baltimore, MD: Johns Hopkins Bloomberg School of Public Health. http://globaltobaccocontrol.org/e-cigarette/country-laws-regulating-e-cigarettes [June 5, 2017]

Richtel, Matt. 2014. “Dire Warnings by Big Tobacco on E-Smoking.” The New York Times, September 28, sec. Business Day. https://www.nytimes.com/2014/09/29/business/dire-warnings-by-big-tobacco-on-e-smoking-.html

Wan, William. 2017. “Big Tobacco’s New Cigarette Is Sleek, Smokeless — but Is It Any Better for You?” Washington Post, August 11, sec. Health & Science. https://www.washingtonpost.com/national/health-science/big-tobaccos-new-cigarette-is-sleek-smokeless--but-is-it-actually-healthier/2017/08/11/60e9fe5a-763e-11e7-8839-ec48ec4cae25_story.html